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Merging Tech and Media to Promote Monetization
Making advertisements relevant to viewers is what YuMe does. Their ad platform brings Fortune 500 advertisers together with premium content networks. With the analysis they provide, YuMe helps match...
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Advertising Partnership Drives New Revenue for Existing Networks
Many years ago, a wise marketer suggested that the value from cross-promoting different parts of his triple play would, by itself, justify ad insertion in his channel line-up. His challenge […] Related...
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A Platform for Pokémon Go and More #AWE16
Summer 2016 may be marked in history as the year that Augmented Reality turned the corner in terms of widespread adoption thanks to Pokémon Go. And the experience is somewhat crude, compared to […]...
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And the Winner of this Year’s Elections….
Whatever the outcome of the local and national elections, the media business will be a winner, according to David Solomon, Chief Revenue Officer for Viamedia. Viamedia manages advertising for over 60...
View ArticleThe Desktop Hologram Monitor #AWE18
A video hologram was the eye-catching display and product of Looking Glass at the Augmented World Expo. Starting at $499, this HDMI connected device, allows artists, designers, teachers and marketers...
View ArticlePersevere with the Grit of Yesterday’s Leaders #WEC20
“Every phase of new technology goes through a curve full of excitement upfront, initial success and, as it grows, it hits speed bumps and don’t let that discourage you,” said […]
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